Celosia argentea is a tender annual that is often grown in gardens, it can also grow perennially. It blooms in mid-spring to summer. The flowers are tiny and hermaphrodite, they are packed in narrow, pyramidal, plume-like heads 4–10 inches (10–25 cm).
They grow best in full sunlight and should be placed in a well-drained area. Full sunlight means they should get at least 8 hours of direct sunlight. For healthy growth plant them in the area where they get early morning sunlight and afternoon shade. In the afternoon the sunlight is mostly harsh especially in hot summer. Afternoon shade will save the plant from excessive heat.  The flowerheads can last up to 8 weeks, and further growth can be promoted by removing dead flowers.